World Wildlilfe Fund

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Ok.  Maybe this is old news to you, but here’s a very interesting publication that claims to give 100% of their $20 subscription fee to a number of charitable organizations.  Good Magazine’s founder, Ben Goldhirsh writes:

Welcome to GOOD, media for people who give a damn

We see a growing number of people tied together not by age, career, background, or circumstance, but by a shared interest. This revolves around a passion for potential mixed with fierce pragmatism and creative engagement. We sum all this up as the sensibility of giving a damn. But to shorten it, let’s call it GOOD. We’re here to push this movement and cover its realization.

While so much of today’s media is taking up our space, dumbing us down, and impeding our productivity, GOOD exists to add value. Through a print magazine, feature and documentary films, original multimedia content and local events, GOOD is providing a platform for the ideas, people, and businesses that are driving change in the world.

 

Good

 

Good’s goal is to have 50,000 subscribers by mid-2007 and give away $1,000,000 by mid-2007.  Charitable organization beneficiaries include UNICEF’s Unite For Children , World Wildlife Fund, Generation Engage, Millennium Promise and a few other worthy causes. 

Quite a hefty goal, but there is something about these guys that is both gutsy and admirable.  Have a look.