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Stanford University alumnus and Yahoo! co-founder Jerry Yang and his wife have donated $75 million to the university, with much of the donation being earmarked towards construction of a new environmental studies building, according to the university.
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Direct Marketing Association Hall-of-Fame member and world-renowned copywriter and direct marketing expert Herschell Gordon Lewis will present a live, 90-minute online training session on how to write direct response sales copy. The program, entitled “How
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There are a few changes to the Slate 60 itself worth noting. For the first time, the feature includes a searchable database.You can sort by name, recipient, or source of wealth
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For many people, philanthropy and profit-making are mutually exclusive. But a new wave of socially-minded financial projects, attracting charities and wealthy investors alike, are blurring the lines.
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Excellent post on the value and availability of webinars for nonprofit orgs. Thanks guys.
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Dialling emergency services when a major disaster strikes is a typical first response. Now US computer scientists are recommending useful follow-up: logging on to a social networking site, such as MySpace, to share information and survival tips.
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Agencies strive to use rich online media to close the circle on their marketing initiatives. At times, their efforts are unique and successful; at other times, they’re forced and irrelevant.
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Cell phones just got a little less annoying.
Human rights organization Amnesty International has just launched Amnesty Wireless, a new mobile phone service that donates 10 percent of your billed talk time to the non-profit. They’ll even chip in $175 to
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Just 14 per cent of direct marketers in the UK are planning to increase their budgets this year, according to a new report.
With the budgets allocated to direct mail tightening, marketers will be forced to consider extremely carefully their strategies
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“The Internet is the foundation for our future growth and success.” But when I asked how much of JC Penney’s $1 billion ad budget was being shifted to online, Ullman conceded, “Not much. We’re still mostly doing direct mail.”
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The Direct Marketing Association’s Nonprofit Federation has filed formal complaints with the U.S. Postal Service,
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Every product or service you bring to market yields a customer experience. Is it the experience you intend? Does that experience fulfill the promise you’ve made to the marketplace?
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International development charity ActionAid is launching a new website inspired by the success of community site MySpace, to offer support to fundraisers.
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A religious television channel that has encouraged viewers to liquidate their retirement savings and charge up credit cards to make donations in the name of God may learn today whether it answers to Canada’s broadcast regulator as a higher power.
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It’s December already and so it’s about that time to reflect on what has happened in Web Technology during 2006 - and ponder what 2007 may bring.
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The concepts of brand and brand marketing are becoming more important in the online marketing mix, and online marketing is becoming more important to brand marketing activities. The challenge is to develop how you actually measure the effectiveness of onl
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Turns out that Nike swoosh is more than just a feel-good brand logo. It actually lights up your brain. Does your nonprofit logo do the same?
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“If you don’t position yourself, someone else will do it for you.” Thoughful (?) look at now donors and prospects may see your nonprofit organization.
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Parallels exist between these proliferating URLs and the advent of toll-free numbers in direct response spots about 30 years ago.
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By 2012, in a mere six years, ALSAC hopes to break $1 billion a year in fund-raising for St. Jude.
Incredibly, the average gift given to St. Jude is only $25.09.
Think about that: $1 billion in fund-raising by 2012, raised $25.09 at a time. -
This is the new face of philanthropy: brand-enhancing, profit-making, tax- paying. Its proponents argue that we have lost sight of what really matters: the good you foster, not necessarily how you go about fostering it.
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Online shoppers are more loyal to websites that process their orders correctly and load pages quickly - and in droves abandon sites that don’t meet those expectations
- Book Review of “Raising Thousands (if Not Tens of Thousands) of Dollars with Email”
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The publication should be welcome news for nonprofits of all sizes that are trying to harness the Internet to grow their lists, engage constituents and raise money.
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There is a natural law, a Divine law, that obliges you and me to relieve the suffering, the distressed, and the destitute,” Conrad Hilton, the late hotelier and philanthropist, wrote in his will. “The practice of charity will bind us - will bind all men i
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It might seem obvious that charitable work or donations to a cause are good things for small companies to do - they need to show their communities they care about their neighbors. So, what about the ones who purposefully pair their altruism with hopes of
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The Intelligence Group’s trend analyst highlights four campaigns and companies that are pushing the envelope of promotional strategy by going with the flow of recent online trends.
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A recent eye-tracking study conducted by the Nielsen Norman Group found Internet users avoid viewing banners. They do, however, pay attention to text ads, such as those used in paid search.
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These days, consumers are in charge of your brand. Since the Internet began, the power in the brand game has shifted. In the old days, marketers were in full control of the brand. Now the majority of brand impressions are initiated and promulgated by cons
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WHEN it comes to promises to leave money to charity, putting money where your mouth is does not come so easily to residents of Sydney’s wealthiest suburbs.
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The American Diabetes Association (ADA) is the latest non-profit organization to have its motives and activities come under intense public scrutiny.
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There might not be too many ways to get New Yorkers jump - and free cash seems to be one of them - but with about USD 4,000 you won’t get too far or even close to a “stampede”. So if you want to see for yourself below are the links to the videos
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This paper provides communications professionals and marketeers with a variety of best practice approaches for communicating on the web today, as well as some simple suggestions that companies can implement to make the most of the changing world of commun
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The United States gave out $20 billion in foreign aid last year, but as a percentage of our wealth, we rank 21st out of the 22 major donor countries.
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The urge to make a difference, and to take satisfaction in it, outweighs monetary considerations. For example, a survey of 945 ultrarich individuals released last month by Bank of America and the Center on Philanthropy at Indiana University found that sli
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“People only scan your e-mail for a split second. I always want to make sure the message is clear and that the action items are upfront. Nobody has time to read four paragraphs justifying the premise behind the product. “
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More charities are introducing holiday cards as part of the movement toward personalization in philanthropy. Like walk-a-thons, bracelets and ribbon magnets, holiday cards are a way for people to get closer to their charity of choice.
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Americans give generously, but that charitable spirit recently has been under assault.
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Americans have proved time and time again that we are a generous, charitable people. Our nation rarely sees a tragedy, local or overseas, that isn’t worthy of our compassion.
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Generations from now, when Windows — and perhaps even Microsoft — are no longer part of the lexicon of pop culture, the philanthropy of Bill Gates will be remembered.
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this column will focus on some of the standard mistakes I see when companies in emerging advertising categories try to build their businesses.
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There are thousands of podcasts available on the Internet. Today, we’re going to focus on charity-related podcasts.
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Earlier this year, a JupiterResearch survey found the average online user spends an equivalent amount of time surfing the Web as she does watching TV — some 14 hours per week (many do them simultaneously). Those same users spend about an hour reading mag
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For 26 years, a man known only as Secret Santa has roamed the streets every December quietly giving people money. So far, he’s anonymously given out about $1.3 million. It’s been a long-held holiday mystery: Who is Secret Santa?
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There is a difference, of course, between knowing what something is and knowing why you should consider using it within your organizations. RSS, and other web feeds, are used in two primary ways: to consume content and to disseminate it.
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In one of the largest financial gifts in the history of U.S. higher education, the Robert W. Woodruff Foundation is giving $261.5 million to Atlanta’s Emory University.
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Book a Stay Online at Doubletree.com from November 15-December 15 for Any Date in the Future and Doubletree Will Donate to World Wildlife Fund for Every Reservation Made
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Back then…We learned that after every transaction, you look right into the customer’s eyes and say, “Mr. Customer, thank you so much for your business.” And maybe if we felt it appropriate, with all sincerity we would say, “Hope to see you again.”
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Though there’s much excitement around mobile marketing’s advanced features, some of the most asked questions I receive regard the basics: What is mobile marketing? How do I get involved?
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Zotspot is a new Internet search destination that shares its riches with charities and consumers. It allows people to make money and make a difference while searching.
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The time has never been better for nonprofits to reach out to constituents online and empower them to raise funds or drive activism on the organization’s behalf.
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A MUST read!
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An annual American Advertising Federation survey of leading ad execs found that advertisers are beginning to shift amounts that were originally allocated to TV advertising to online video instead,
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Consider the following insight from two nonprofits long known for their progressive use of online marketing. Both organizations have begun exploring new ways to leverage online social networks.
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The sports world — even if you’re not a hardcore fan — is a terrific place to learn about business. So often the outcome of any game is determined long before teams take the field. Success, just as in marketing, is in part the result of players and coac
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It’s harder and harder to make the distinction between direct marketing and other forms of advertising. The lines are blurring. Marketing investments that were outside of the field that we thought of as direct marketing prior to now are taking on direct m
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Trends indicate a growing cadre of charitable giving circles that gather people interested in philanthropy and enable them to pool their money and time so they can have a bigger impact than they would by donating individually.
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Like “new economy” and “old economy” businesses, venture philanthropy and traditional philanthropy have now become incorporated into a more diverse continuum.
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This year, as never before, the line between philanthropy and business is blurring. A new generation of philanthropists has stepped forward
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The idea befuddled donors and Internal Revenue Service lawyers alike when Jacqueline Novogratz approached them six years ago. A philanthropic venture capital fund?
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By working together, foundations are avoiding duplication. This article is about a partnership started when employees of different foundations began to realize the need to ensure that they were reaching as many organizations needing money as possible.
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While you can’t ignore branding basics, you can no longer rely on traditional outlets such as TV, radio and print to get the job done; they must take into consideration all the new media at their disposal, including blogs, podcasts, mobile phone-based pro
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In a world where Bill Gates and Warren Buffett are changing philanthropy with megagifts and superambitious goals, it is only natural that Hollywood power players are starting to squirm in their swagged chairs, prisoners of the charity ball-and-chain.
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Four months after Peter Buffett received $1 billion to give away, he said he’s still not certain how to do the most good with the money.
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The best blogs all have a quite few things in common - regular, well written content and a large number of subscribers are base requisites for a Technorati Top 100 Blog. But what other traits do these select few blogs share?
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For the third consecutive year, the GuideStar nonprofit economic survey indicates that both support for charitable organizations and demand for their services is increasing.
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Is it really just a world dominated by MySpace teens, obsessive gamers and technophiles? Netpop | PortraitsTM, a new research report on the U.S. broadband population, dispels these myths and uncovers much more about who is going online and why.
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Knowbility has organized what it believes to be a first – a Gala Event, complete with a silent auction, guest speakers, volunteer recognition, and opportunities to learn more about its programs. What makes Knowbility’s Validation ‘06 event unique is that it’s all done online.
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Though most marketers send e-mail based on their promotional schedule and needs, few enhance automatically triggered e-mail messages, the ones to which consumers pay the most attention:
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This is a must read article - the first of two articles taking a closer look at the complexity of the ever-changing meaning of philanthropy.
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Very cool (er, hot) idea. “Don’t be surprised if sometime between now and Christmas a stranger gives you lift tickets in Denver, skating passes in Toronto or even free parking at a Michigan hospital. The catch is Starbucks wants consumers to pass on their
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If you’ve focused on offline marketing for many years, the discomfort you feel could be from grabbing that interactive comet. You’re not alone. Most marketing professionals getting into interactive for the first time or returning after a long hiatus, feel
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Everyone these days is looking for the next big thing. Depending on the week the next big thing is social networking, videos online, mobile, branding, RSS or blogging.
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Thousands of local students and community members are making a virtual visit to an AIDS-affected community in Africa through the eyes of a child at an interactive exhibit hosted at UC San Diego this week
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Remember when the Internet and online marketing were going to spell the end of the direct mail business? Well, it hasn’t exactly worked out that way.
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Facts and Figures from the Nonprofit Almanac 2007. Link to Urban Institute and downloadable highlights .pdf.
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Both cable and network have survived and grown. Now, listening to major cable research executives, they speak in a different tone these days: Not only is cable growing, but TV viewing as a whole is growing.
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It is an oft-quoted belief in philanthropic circles that the US is years ahead of Europe when it comes to charitable giving. But new research is now calling for a rethink, revealing that Europe’s corporate foundations give more than their American counter
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Philanthropic networks are on the rise. Their aim is to put smaller charities in touch with donors, but some argue they are duplicating existing infrastructure
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Media integration requires the interactive and direct marketing groups work closely together; this may mean cultural or managerial changes. What is acceptable and effective varies from medium to medium. The groups must respect each other’s expertise.
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Important changes may be on the way to better help marketers quantify online spending.
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Marketers using email do not focus enough on relevance.
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The losses have accelerated as the industry tries to adjust to the steady migration of readers and advertisers to the Internet. Papers in major metropolitan areas, where more homes are wired for broadband, fared worse than those in smaller markets.
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Excellent, very hands-one post on how to prepare Press Releases for media outlets using the new tools of social marketing.
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Is it possible to create intense marketing buzz on the cheap? With not a penny of paid media and in less than a month, “Dove Evolution,” a 75-second viral film has reaped more than 1.7 million views on YouTube. Good “idea starter” article for the nonpro
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With Halloween just two days away, actress Sarah Jessica Parker is speaking out for the UNICEF trick-or-treat campaign.
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Take a read through this article about the use of premiums in direct mail fundraising. Not a lot is new here, the summary at the end makes it a worth-while read.
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United Ways seeks five million volunteers - See how UW will manage this task:
The group plans to use their robust Volunteer Solutions software to recruit volunteers and match them with opportunities in their communities that meet their interests. Check out this site for a look at this robust software solution.
(tags: volunteerism charity nonprofit)
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Much has been written about this BofA Study. If you’ve not had a chance to read it, here’s the link.
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Among the big three direct mail sectors, charities send out the smallest proportion of mailings - 27% - to existing contacts. They also had the highest rate of unopened mail sent to potential supporters, at 76%.
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The Direct Marketing Association has made improvements to its long-running Mail Preference Service that make it easier for consumers to control the amount of advertising mail they receive.
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Some major fundraising initiatives announced by universities in recent weeks, their target and where the money will go.
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Instead of going door-to-door on Oct. 31 with the infamous UNICEF boxes (which has been customary for the past 50 years), students at participating schools across Canada received an envelope to fill with donations
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American’s trust and confidence in nonprofits is alarmingly low. Confidence in charitable organizations stands roughly 10 to 15 percent lower today than it did in the summer of 2001.
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Thankful patients and their grateful families increased their charitable contributions to health care facilities and organizations by a record 16 percent in the U.S., to $7.01 billion, and by 11 percent in Canada
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Estimated giving by California foundations rose in 2005 to a record $4.11 billion, and a survey of leading foundations projects that their giving will grow faster in 2006, according to a report released Wednesday by the Foundation Center.
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Interesting direct mail appeal. The mailings will include eight gift tags containing details of Unicef products, including weighing scales for babies, mosquito nets, baby blankets and therapeutic food.
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The answer lies in a complete misunderstanding of the whole process of marketing. This is a thoughtful article about the brand being customer-centric.
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I know, I know. What does branding have to do with nonprofit? There are good lessons here. According to some industry estimates, in three years, nearly half of all catalog sales will be made using your website. It’s time to think about marketing your
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A failure to say thank you was the only one that was reliably associated with how detrimental participants said the incident would be to the future of their relationship.
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Young people are less likely than older adults to donate money or time to charity. The key to reaching them may be engaging them as leaders in charitable projects, giving them responsibility and the power to make decisions
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Thanks in large part to the Internet, this generation is much more aware of the world. And because national tragedies such as the 9/11 terrorist attacks and Hurricane Katrina have scarred their youth and adolescence, experts see signs these young people a
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The line between direct marketing and online marketing is blurring.
In the “What’s in the Mailbox?” survey, meant to find how to stand apart in a crowded marketing landscape, researchers found that 21% of respondents visited a corresponding Web site within 30 days of receiving direct mail, up from 14% in 200 -
Online intelligence service Hitwise reported that 66.3 percent of visits to the Join RED Web site for the week ending Oct. 14 continued on to one of the (Product) RED merchandise partner Web sites.
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With no trick-or-treat coin boxes this year, local Unicef campaign has changed indeed. Is it for the good?
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THEY SAY A PICTURE IS worth a thousand words. How about a thousand e-mails?
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If the stock market sustains its strong performance through the rest of the year, investors won’t be the only winners. Charities will likely benefit, too.
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The University of Maryland has announced that it is looking to raise $1 billion as part of a campaign.
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This October, pink is the new black.
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As response rates in other channels rise and fall, more marketers are returning to e-mail as the centerpiece of their digital marketing efforts.
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Aw, heck. Go ahead and read this even if you think you’re a pro.
By Andrea Coombes, MarketWatch Last Update: 4:02 PM ET Oct 20, 2006
SAN FRANCISCO (MarketWatch) — Charitable giving got a lot easier for some taxpayers — and harder for others — thanks to some tax-law changes in the recent Pension Protection Act. The good news is taxpayers who are 70 1/2 or older can take up to $100,000 out of their IRA tax-free this year and next, as long as they donate it to a qualified charity.
Meanwhile, taxpayers of all ages face slightly stricter rules when it comes to deducting charitable donations: Next year we’ll have to make sure we document any monetary donations, even if less than $250. And, starting this year, those donating clothing or household goods will need to make sure the items are of “good or better” quality. The real windfall is for those charitable givers who are in their 70s and who’ve got hefty IRA assets. Now they can “take out up to $100,000 per year, give that to charity and not have to include that in income,” said Jere Doyle, senior vice president of wealth management for Mellon Financial’s private wealth management group, in Boston.
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Want to learn about the free public service time available for your volunteer organization or non-profit group? If your answer is yes, read on, because this was written for you.
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You have a big heart, a great cause and a shoestring budget. How are you going to drive traffic to your site?
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And where does that leave what Bono calls “the best and brightest of corporate America”? Oh, they can still work for the world’s poor, alright. The sick and the suffering, too. They just don’t need to sell us stuff in order to do good. They can behave lik
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Despite a U.S. economy that shows signs of decline in some key areas, growth is predicted in direct marketing expenditures, sales, ROI and employment through 2007,
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Katya Andresen, VP Marketing, Network for Good, will share the highlights of Network for Good’s new study The Young & The Generous on how people give money online and discuss the implications it has online fundraising.
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Crowdsourcing was first coined by Wired Magazine earlier this year. It’s a process where businesses faced with tough challenges don’t try to come up with all of the answers themselves.
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“We live by ‘The 20% Rule’ which is our commitment to donate 20% of our sales to non-profits that are doing something special to make a difference.”
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If the stock market sustains its strong performance through the rest of the year, investors won’t be the only winners. Charities will likely benefit, too.
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You’re in the throes of beginning a fundraising program for your new nonprofit and money is a problem. You may not be able to hire a donor prospect researcher to prepare detailed information about your donor prospects, but you can start pulling together s
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“You can’t bore the consumer into buying your product.”
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You can understand the size of the problem by looking at a simple statistic: While US$15 billion worth of clicks are generated each year, a whopping 97 percent of them amount to nothing more than that first click.
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“We have observed a historically significant surge in service interest by college students, probably the most remarkable increase since the `Greatest Generation’ of World War II,”
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You can’t expect good results if you just slap a text e-mail together and ship it out. Text takes careful design and planning, too. Think lean, clean, and obvious.
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While the number of donors decreased in the first half of 2006, the average gift per donor increased, according to a recent study.
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Married couples, whose numbers have been declining for decades as a proportion of American households, have finally slipped into a minority, according to an analysis of new census figures. How will this affect your donor acquisition strategies?
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Giving is on the up, it’s dynamic, it’s chic. To say that philanthropic giving is on the rise is an understatement.
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Unless non-profits start using Web 2.0 tools from the bottom-up, and by first exposing themselves to what it takes to work with social media, their attempts to upgrade and optimize their communication efforts will only appear a utopian dream that finds li
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TELEVISION: The small screen is expanding and fragmenting at a furious pace. But if the content offers advertisers ways of reaching the niche audiences they want, it will survive.
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This is the latest series of United Way print ads/posters from DDB Vancouver.
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Money Quotes from IDEASPOTTING …
”To spot ideas, you want insights. Lots of them. Because ideas aren’t spotted in forms. They’re spotted in sights—those revolutionary insights seized only when you roam new turfs, meet new people and have new ex -
A new series of posters created for MADD Canada. It’s one of the most effective campaigns we’ve ever seen.
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Thought provoking, outside-the-box print ad campaign.
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The middle of the country has developed a culture of philanthropy that the coasts and the Southwest, for all their wealth, do not yet have.
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Young & Rubicam and the United Nations already got LonelyGirl15 on board for the Stand Up Against Poverty campaign, but there’s lot more where that came from, including the short Dave Matthews video
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Stanford University officials have unveiled the largest university fundraising drive in the nation, a push to generate $4.3 billion over five years - equivalent to the annual gross domestic product of Bermuda
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Interview with Jerold Panas: Good Habits and Great Fundraising Boards
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But what about the poor, the low-tech and the old–in aggregate a much larger group than teens and twentysomethings? How does social networking assist them and society at large?
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Reciprocity is a powerful device. It creates or helps substantiate a relationship. Generalized reciprocity of the Starbucks’ kind is still more powerful. It has a way of transforming the customer from just another schmoe into someone new.
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The online hangout MySpace.com will organize 20 concerts featuring bands promoted on its site as part of a campaign to raise awareness and money for humanitarian relief in Sudan.
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Engagement is, quite frankly, hot air. It’s indicative of a systemic issue in the marketing community. We love to create buzzwords to describe new marketing methods when the good ol’ outdated ones like blunt interruption don’t quite work anymore.
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Most advertisers appreciate they are playing in a multichannel world, yet there are still many advertisers that haven’t figured it out. The bottom-line is you need to adopt a multichannel strategy to succeed in new-school DRTV.