Haunting ad from Association Renuir and Saatchi & Saatchi France. This ad hits the mark the mark in a lot of ways. I think we would care more if the plight of those affected so unjustly by poverty and hunger were at our doorstep. Caring is the right word here. And this is the way to develop powerful, hard working fundraising communications for our own organizations. That is, feel and care deeply. Go ahead, set yourself apart.
Tags: Creative Concepts, Direct Response

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