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These days, consumers are in charge of your brand. Since the Internet began, the power in the brand game has shifted. In the old days, marketers were in full control of the brand. Now the majority of brand impressions are initiated and promulgated by cons
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WHEN it comes to promises to leave money to charity, putting money where your mouth is does not come so easily to residents of Sydney’s wealthiest suburbs.
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The American Diabetes Association (ADA) is the latest non-profit organization to have its motives and activities come under intense public scrutiny.
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There might not be too many ways to get New Yorkers jump - and free cash seems to be one of them - but with about USD 4,000 you won’t get too far or even close to a “stampede”. So if you want to see for yourself below are the links to the videos
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This paper provides communications professionals and marketeers with a variety of best practice approaches for communicating on the web today, as well as some simple suggestions that companies can implement to make the most of the changing world of commun
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The United States gave out $20 billion in foreign aid last year, but as a percentage of our wealth, we rank 21st out of the 22 major donor countries.
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The urge to make a difference, and to take satisfaction in it, outweighs monetary considerations. For example, a survey of 945 ultrarich individuals released last month by Bank of America and the Center on Philanthropy at Indiana University found that sli
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“People only scan your e-mail for a split second. I always want to make sure the message is clear and that the action items are upfront. Nobody has time to read four paragraphs justifying the premise behind the product. “
Tags: General Fundraising
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November 29, 2006 at 11:04 am
Sean Stannard-Stockton
Just like many companies hate their customers and many customers hate the businesses they buy from. I’m not one of those donor advocates that believe that big donors know better than the nonprofits what they should do with their money and as important as “performance measurement” is, I also recognize the many short comings in trying to measure nonprofits. That being said, I think both sides could benefit from more transparency.
Thanks for contributing to the conversation. I like that you regularly draw other blogs into what you’re talking about. The more we can all reach out to each other the better. As Phil Cubeta told me when I first started blogging, “Blogging alone is lonely.”