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Recent Articles

• Seth Godin’s new book - The Dip: A Little Book that Teaches You When to Quit (and when to stick)”

  February 23, 2007 in Uncategorized, Trends, Communications

  I thought you would enjoy seeing this book review by the people over at Idea Sandbox.   Seth Godin will have a new bookout in May, “The Dip: A Little Book that Teaches You When to Quit (and When to Stick)”.  Looks like this book will be another huge winner for Seth.    Why would someone write a book about […]

• links for 2007-02-20

  February 20, 2007 in Fundraising News

  Yahoo! Co-Founder donates $75 million to University Stanford University alumnus and Yahoo! co-founder Jerry Yang and his wife have donated $75 million to the university, with much of the donation being earmarked towards construction of a new environmental studies building, according to the university. (tags: charity philanthropy Jerry Yang) Copywriting Webinar - From DMA Hall-of-Famer and Marketing Expert […]

• A Cry for Innovation

  February 20, 2007 in Branding for Nonprofits, General Fundraising, Media, Nonprofit, Direct Response, Communications, YouTube

  The folks over at InfluxInsights posted an alarming POV of the (RED) Campaign championed by Bono.  As you may know “(RED) was created by Bono and Bobby Shriver, Chairman of DATA to raise awareness and money for The Global Fund by teaming up with the world’s most iconic brands to produce (PRODUCT)RED branded products. A […]

• How to Produce Powerful Fundraising Communications

  February 19, 2007 in Direct Response, Creative Concepts

  Haunting ad from Association Renuir and Saatchi & Saatchi France.  This ad hits the mark the mark in a lot of ways. I think we would care more if the plight of those affected so unjustly by poverty and hunger were at our doorstep.  Caring is the right word here. And this is the way to […]

• links for 2007-02-19

  February 19, 2007 in Fundraising News

  The 60 largest American charitable contributions of the last year. There are a few changes to the Slate 60 itself worth noting. For the first time, the feature includes a searchable database.You can sort by name, recipient, or source of wealth (tags: charity nonprofit phil) When philanthropy meets profitmaking For many people, philanthropy and profit-making are mutually exclusive. But […]