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Though most marketers send e-mail based on their promotional schedule and needs, few enhance automatically triggered e-mail messages, the ones to which consumers pay the most attention:
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This is a must read article - the first of two articles taking a closer look at the complexity of the ever-changing meaning of philanthropy.
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Very cool (er, hot) idea. “Don’t be surprised if sometime between now and Christmas a stranger gives you lift tickets in Denver, skating passes in Toronto or even free parking at a Michigan hospital. The catch is Starbucks wants consumers to pass on their
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If you’ve focused on offline marketing for many years, the discomfort you feel could be from grabbing that interactive comet. You’re not alone. Most marketing professionals getting into interactive for the first time or returning after a long hiatus, feel
Tags: General Fundraising

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