I thought I’d try my luck at posting some of my favorite television spots and PSA short features. Maybe along the way, we can both learn how and why television and film can move the masses to our cause and into our donor database.
This Greenpeace spot, “Breathe”, is as compelling as it is beautiful and I like how the visuals move with the audio. Go ahead and click away.
After watching this spot, I may not understand the details of how Greenpeace helps our environment, and the specifics how my donation will help, I do get the connection between my life and the ocean. Click hear for the YouTube Link.
Takeaway: Use the unique power of each medium to the max. In this case, it’s the perfectly choreographed dance between the audio and the visual.
If you could use only audio and visuals, what television spot would you produce for your organization?
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