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Facts and Figures from the Nonprofit Almanac 2007. Link to Urban Institute and downloadable highlights .pdf.
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Both cable and network have survived and grown. Now, listening to major cable research executives, they speak in a different tone these days: Not only is cable growing, but TV viewing as a whole is growing.
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It is an oft-quoted belief in philanthropic circles that the US is years ahead of Europe when it comes to charitable giving. But new research is now calling for a rethink, revealing that Europe’s corporate foundations give more than their American counter
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Philanthropic networks are on the rise. Their aim is to put smaller charities in touch with donors, but some argue they are duplicating existing infrastructure
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Media integration requires the interactive and direct marketing groups work closely together; this may mean cultural or managerial changes. What is acceptable and effective varies from medium to medium. The groups must respect each other’s expertise.
Tags: Broadcast Media, Data Analysis, Direct Mail, Fundraising News, Multichannel Fundraising
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