If you don’t have photographs of your real donors (now that’s a shame), then go through several magazines to find representative photos. Tear ‘em out and tape them to the walls of your office or cubicle.
As an example, here’s a photo of two women that may be existing donors to your organization. Take a look. A very long and thoughtful look.
One fundraising writer I know begins every first draft with, “Dear Mom.” This type of approach gives “personalization” a whole new meaning.
Tags: Blog, copy, copywriting, Creative Concepts, Direct Mail, Direct Response, fundraising, General Fundraising, Nonprofit
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November 30, 2006 at 7:17 pm
Pingback from From Vision To Expression » Blog Archive » People give to people they relate to
November 29, 2006 at 5:47 pm
Holly Tedford
This is a good idea. It struck me how this picture of donors looked like it could be a picture of clients instead or as well depending on the type of org you represent. It is interesting to think of what donors and clients have in common and how it informs our fundraising methods. I wrote a little about it on my own nonprofit blog.