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Among the big three direct mail sectors, charities send out the smallest proportion of mailings - 27% - to existing contacts. They also had the highest rate of unopened mail sent to potential supporters, at 76%.
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The Direct Marketing Association has made improvements to its long-running Mail Preference Service that make it easier for consumers to control the amount of advertising mail they receive.
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Some major fundraising initiatives announced by universities in recent weeks, their target and where the money will go.
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Instead of going door-to-door on Oct. 31 with the infamous UNICEF boxes (which has been customary for the past 50 years), students at participating schools across Canada received an envelope to fill with donations
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American’s trust and confidence in nonprofits is alarmingly low. Confidence in charitable organizations stands roughly 10 to 15 percent lower today than it did in the summer of 2001.
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Thankful patients and their grateful families increased their charitable contributions to health care facilities and organizations by a record 16 percent in the U.S., to $7.01 billion, and by 11 percent in Canada
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Estimated giving by California foundations rose in 2005 to a record $4.11 billion, and a survey of leading foundations projects that their giving will grow faster in 2006, according to a report released Wednesday by the Foundation Center.
Tags: Direct Mail, Fundraising News, General Fundraising, Nonprofit, Trends, unicef, University Fundraising
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