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You’re in the throes of beginning a fundraising program for your new nonprofit and money is a problem. You may not be able to hire a donor prospect researcher to prepare detailed information about your donor prospects, but you can start pulling together s
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“You can’t bore the consumer into buying your product.”
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You can understand the size of the problem by looking at a simple statistic: While US$15 billion worth of clicks are generated each year, a whopping 97 percent of them amount to nothing more than that first click.
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“We have observed a historically significant surge in service interest by college students, probably the most remarkable increase since the `Greatest Generation’ of World War II,”
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You can’t expect good results if you just slap a text e-mail together and ship it out. Text takes careful design and planning, too. Think lean, clean, and obvious.
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While the number of donors decreased in the first half of 2006, the average gift per donor increased, according to a recent study.
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