Two very bright fellows think you just might.
10 over 100 is a brilliant concept begun by James Hong and Josh Blumenstock. The idea is simple:
“We hereby make a personal promise to you that we will give 10% of whatever we make over $100,000 each year to charity. We’re making this committment because we think it will help make the world a better place, and we’re encouraging people to make the same promise to themselves and to their friends.”
Individuals are encouraged to “take the pledge”..and so far over 2,100 people around the world have done so.
The reason I like this idea: it’s straightforward, simple and from the heart. And it’s based that rare commodity, trust. Finally, these guys aren’t afraid to ask.
In this day of overcomplicated appeals that work overtime to “sell” the offer to uncaring donors, this idea strikes the bell with a pure and clear tone. And this is better than doing nothing at all.
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